Jaffe Juice: UNM2PNM Update - 90 down; 60 to go

January 21, 2008

UNM2PNM Update - 90 down; 60 to go

I'm pleased to announce that no less than 90 bloggers, podcasters and/or editors have requested review copies of "Join the Conversation". The full list (I'll replace URL's with blog/podcast names when I get a chance) is below:

In terms of progress, the first batch of books to those in the US were shipped out last week and to my knowledge have all arrived at their destinations. Those abroad (and/or people with PO Boxes) will receive theirs a little later.

Some bloggers have already posted about participating in the experiment, for example: Paul Hebert @ Incentive Intelligence and Jason Peck @ Take a Peck. Others, including people who had purchased the book anyway, have already reviewed it such as Valeria Maltoni on one of my new favorite blogs, Conversation Agent.

Beth Kanter @ Beth's Blog: How nonprofits can use Social Media had already purchased a copy and so she chose to do a book giveaway on her site to the reader who left the most compelling comment as to why they should receive a review copy.

All in all, I'm thrilled at the level of interest and support from the social media world. Whilst I hope I do inspire and surprise you with various insights, reflections and ideas, I hold you all as co-conspirators and fellow authors in many respects.

I also look to you all as like-minded messengers and the book as a self-contained, branded and merchandised message.

At the end of the day, I wrote this book for the mainstream marketer that has the financial resources to invest in the power of conversational marketing, but not necessarily the human resources needed to deploy smartly, strategically and considerately.

By giving this book to those who most urgently need it, my hope is to play a small cog in the larger machine of change management.

To those, who still want to participate, you can request your review copy here.

Comment Total: (9)

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Comments

Thanks for selecting me. I look forward to reading and reviewing it.

Posted by: dt

Thank you Joseph, for the links to the different blogs.

Posted by: Thomas

Thanks for including me as well. Looking forward to reading and reviewing the book.

As a side note, I've recently moved my blog from http://derrickkwa.blogspot.com to http://derrickkwa.com. The old url redirects to the new one, though, so that shouldn't be much of a problem. Just thought I'd inform you.

Posted by: Derrick Kwa

Thanks for inclusion Joseph. I'm looking forward to reading your new book, and meantime wondered if you'd caught this one from the UK: "Blind Faith" by Ben Elton. Here's the synopsis from Amazon:

"As Trafford Sewell struggles to work through the usual crowds of commuters, he is confronted by the intimidating figure of his Parish Confessor. Why has Trafford not been streaming his every moment of sexual intimacy onto the community website like everybody else? Does he think he's different or special in some way? Better than his fellow man and woman? Does he have something to hide?Imagine a world where everyone knows everything about everybody. Where what a person 'feels' and 'truly believes' is protected under the law, while what is rational, even provable is condemned as heresy. A world where to question ignorance and intolerance is to commit a Crime against Faith. Ben Elton's dark, savagely comic novel imagines a post-apocalyptic society where religious intolerance combines with a confessional sex obsessed, self-centric culture to create a world where nakedness is modesty, ignorance is wisdom and privacy is a dangerous perversion. It offers a chilling vision of what's to come? Or something rather closer to what we call reality?"

If you get a chance to read a copy, I'd be interested in your views as it's a comic book predicting the future is that you are forced to use social media and are punished for not doing so!

Posted by: Chris Skinner

I've bought your book, have 3-4 chapters to go and will be posting a brief review soon. Enjoyed your ideas and humor!

Posted by: Mihaela V (@prprof_mv)

thanks for the links

Posted by: Xsir

Hi Joe:

Just wanted to let you know that I've posted my (pretty positive, I think) review of Join the Conversation.

And I am going to offer my copy up to the first communications student at one of the local schools (uOttawa, Carleton, Algonquin, La Cite Collegiale) who comments on my review or comments on the book on your site.

Posted by: Bob LeDrew

I appreciate it Bob and I do think it's pretty positive. At the end of the day, when you say I'm more on than I am off...this is what encourages me the most.

I don't expect to be right all the time, but at the same time...I'm ok to stick my neck out and have a point of view.

This is - IMO - what conversation is all about and it's the number 1 lesson that brands need to learn.

Posted by: Joseph Jaffe

Hi Joseph, thanks so much for the opportunity again to review the book, I have just posted my first overview at my blog letting people know what I was doing and promoting the UNM2PNM experiment. I believe that this timing couldn't be any better for me because I have been stewing a social media experiment myself for the last few months and I am hoping the book may hep me to iron out the details of exactly how I can maximize my outreach. Thanks again Joseph, I love the Blog, I love the Podcast, and I am loving the book.

Keith Burtis
www.magicwoodworks.com/blog

Posted by: Keith Burtis