Jaffe Juice: UNM2PNM Update: 105 requests and 105 reviews to come

105 requests are in with only 45 to go (request yours here). The full list is in the extended post.

I've also started this Facebook Group for participants to upload, share, update, connect etc.

In addition, several people who already had purchased the book are going to participate in the program. Thank you to Caroline Maerten @ Rolling Talks, Reed Smith @ Reed all about it, Mark Goren @ Transmission Marketing, Dr Mihaela Vorvoreanu @ PR Connections and Steve Dow @ Mediageek.

Quite a few of the participating bloggers have posted about the program ahead of their reviews. They include this, this, this, this, and this.

The good news is that most books are making their way (or have arrived) at their respective destinations and although it's still a little early for reviews to come in en masse (with the exception of Bob LeDrew and Lewis Green who must be speed readers), here are some from people who had already purchased the book, however still participated in the program:

Valeria Maltoni @ Conversation Agent - REVIEW (Sentiment: positive)
Doug Haslam @ Topaz Partners - REVIEW (Sentiment: positive - with a warning that this book is not intended/written for the epicenter of the fishbowl)
Jeremy Brook @ Lowe/Rivet (Australia) - REVIEW (Sentiment: positive)
Bob LeDrew's review @ Flacklife is here - REVIEW (Sentiment: positive)
Lewis Green @ Bizsolutionsplus - REVIEW (Sentiment: positive)

Of course, the real test of this particular experiment will be to what extent 150 reviews help sell the book (or not). The assumptions (or hope) going in are that a) all participants will review the book as promised and that b) the reviews will be positive (I say that from the perspective of being the author, but also based on the initial reactions/consensus to date)

It's still to early to tell, however I have seen somewhat of a jump in sales activity within the past week, although it's a little more tricky to determine if it's because of UNM2PNM, a generous discount, my Facebook social ad or all of the above.

Of course I will keep you all updated with as many statistics as possible.

This is at the end of the day an experiment steeped in the 3 pillars of conversation: community, dialogue and partnership. In other words, this is as much your experiment as it is mine. From the UNM2PNM logo designs (this one is courtesy of Greg Smith) to people like Beth Kanter volunteering to do a book giveaway as her part in this program, it's encouraging to see people expressing themselves creatively and experimenting likewise.

I hope you will do similarly. In fact, if you've already purchased the book and would still like to review it, please contact me and I'll make sure I add you to the growing list. Please also make sure you include the Amazon.com affiliate purchase link when you post for tracking purposes (all proceeds going to charity)