February 7, 2008The sky is blue
Filed Under: From the "I told you so" files
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The Sun rises in the East
Grass is Green
Social Media to Weather Recession
According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness.
The data in Join the Conversation isn't looking as futuristic now, is it?
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Comments
Due to economic downturn and current social trends, marketers are likely to turn to social media as a marketing vehicle. Social media has the potential to reach and capture a wider market at a lower cost than the traditional marketing tools. Upon turning to social media, marketers mustn’t forget its nature; users are no longer the content readers, but rather the content publishers. The very heart and soul of social media is its transparency and rawness. If marketers begin to encroach too strongly on the channels of social media, they run the risk of turning off users or provoking a negative backlash. A negative backlash would bring the effectiveness of this tactic into question? How effectively can marketers really monitor social media if the content is user-driven? Better yet, how would an inability to do so affect the corporate objectives?
Posted by: Ines
Due to economic downturn and current social trends, marketers are likely to turn to social media as a marketing vehicle. Social media has the potential to reach and capture a wider market at a lower cost than the traditional marketing tools. Upon turning to social media, marketers mustn’t forget its nature; users are no longer the content readers, but rather the content publishers. The very heart and soul of social media is its transparency and rawness. If marketers begin to encroach too strongly on the channels of social media, they run the risk of turning off users or provoking a negative backlash. A negative backlash would bring the effectiveness of this tactic into question? How effectively can marketers really monitor social media if the content is user-driven? Better yet, how would an inability to do so affect the corporate objectives?
Posted by: Ines
