3 years ago I was consulting for a company who will remain nameless and I suggested to them that the songs from American Idol should be readily available for purchase on iTunes.
It was a no-brainer to me that consumers en masse would rather purchase Idol hopeful renditions of contemporary, classic and even forgotten songs than the originals (which we KNOW are not selling based on continued declining music industry CD sales etc)
Take Donny Hathaway's A Song for You, brilliantly sung by Elliot Yamin, for example. How many Elliot Yamin teenybopper fans even know (or care) who Donny Hathaway was.....until now!
Talk about the Long Tail in action.
Anyway, it was just announced that this is now going to be a reality.