Every week I'll be penning a new article on conversation, innovation and/or new marketing experimentation.
My first contribution is in this week's Adweek and also online. It's called "Marketing's Big Bang Theory" and outlines a fatal flaw in today's marketing methodology - the Fireworks analogy.
In fact, Deliver Magazine just profiled me in a lively Q&A. I've scanned it and attached it to this post for your perusal.
So why am I going "old skool" and going from cyberspace to print? Same reason I wrote "Life after the 30-second spot" and "Join the Conversation" - to mix it up; to reach a different and unduplicated audience; to expand the dialogue to a broader community.