Jaffe Juice: Epiphanectic New Marketing Links that caught my eye

April 28, 2008

Epiphanectic New Marketing Links that caught my eye

Another crazy week of traveling means another anemic week of blogging activity (and even less on the podcasting front, but I am *determined* to get my audio freak on this week)

Organic's CEO, Mark Kingdon, departs the agency for Chief Executive position at Linden Labs. Huge loss for Organic. Huge gain for Second Life. Either the smartest or dumbest move Mark's ever made, but sends out a huge signal and Linden is FINALLY joining the conversation AND not rolling over and playing dead. I think I'll hold on to crayonville island for just a wee bit longer....
As I wrote in Join the Conversation (with attribution to Pete Blackshaw), customer service is the new media department. A new piece of research from SNCR places customer service in social media and conversational marketing context.
Following on from this, a FT review on a book (the best service is no service) by a Jaffe namesake.
Forget Viral Marketing; instead think "The Viral Expansion Loop"
Hey Microsoft, see previous post. This is a painful attempt at viral marketing that makes me want to downgrade to XP or switch to a Mac even more. Hat tip to Brunelle.

Two more bits of bait on Facebook fatigue. Is Facebook the New Second Life? You decide.
Why podcasting is failing. I'm not sure I'd put it that way, but I certainly don't think it's growing like it should. Read on and let me know your thoughts. PS: Massive boo for the antiquated splitting of posts across multiple pages in order to inflate page views
Mark Yoshimoto Nemcoff launches a new video podcast, 5 things I learned this week. Take a view

Avenue A/Razorfish's David Friedman puts out a thought leadership piece on Chief Marketer, talking about a 6 C model, which looks fishily similar to a certain 6 C model I introduced in "Join the Conversation". Other Jaffe Juice readers thought as much as well. To his credit, Friedman responded quickly and put on a little caveat on his piece at the end. It's a blatant steal, but that's not what irks me...it was the lack of attribution that bugged me. This is one of THE most important new marketing lessons to be learned. Step 1: Understand Creative Commons....
The latest 15 streams of fame welebrity, Tricia Walsh Smith. Welcome to Divorce TV

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Another crazy week of traveling means another anemic week of blogging activity (and even less on the podcasting front, but I am *determined* to get my audio freak on this week)

Organic's CEO, Mark Kingdon, departs the agency for Chief Executive position at Linden Labs. Huge loss for Organic. Huge gain for Second Life. Either the smartest or dumbest move Mark's ever made, but sends out a huge signal and Linden is FINALLY joining the conversation AND not rolling over and playing dead. I think I'll hold on to crayonville island for just a wee bit longer....
As I wrote in Join the Conversation (with attribution to Pete Blackshaw), customer service is the new media department. A new piece of research from SNCR places customer service in social media and conversational marketing context.
Following on from this, a FT review on a book (the best service is no service) by a Jaffe namesake.
Forget Viral Marketing; instead think "The Viral Expansion Loop"
Hey Microsoft, see previous post. This is a painful attempt at viral marketing that makes me want to downgrade to XP or switch to a Mac even more. Hat tip to Brunelle.

Two more bits of bait on Facebook fatigue. Is Facebook the New Second Life? You decide.
Why podcasting is failing. I'm not sure I'd put it that way, but I certainly don't think it's growing like it should. Read on and let me know your thoughts. PS: Massive boo for the antiquated splitting of posts across multiple pages in order to inflate page views
Mark Yoshimoto Nemcoff launches a new video podcast, 5 things I learned this week. Take a view

Avenue A/Razorfish's David Friedman puts out a thought leadership piece on Chief Marketer, talking about a 6 C model, which looks fishily similar to a certain 6 C model I introduced in "Join the Conversation". Other Jaffe Juice readers thought as much as well. To his credit, Friedman responded quickly and put on a little caveat on his piece at the end. It's a blatant steal, but that's not what irks me...it was the lack of attribution that bugged me. This is one of THE most important new marketing lessons to be learned. Step 1: Understand Creative Commons....
The latest 15 streams of fame welebrity, Tricia Walsh Smith. Welcome to Divorce TV