April 28, 2008Epiphanectic New Marketing Links that caught my eye
Filed Under: Join the Conversation
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Another crazy week of traveling means another anemic week of blogging activity (and even less on the podcasting front, but I am *determined* to get my audio freak on this week)
- Organic's CEO, Mark Kingdon, departs the agency for Chief Executive position at Linden Labs. Huge loss for Organic. Huge gain for Second Life. Either the smartest or dumbest move Mark's ever made, but sends out a huge signal and Linden is FINALLY joining the conversation AND not rolling over and playing dead. I think I'll hold on to crayonville island for just a wee bit longer....
- As I wrote in Join the Conversation (with attribution to Pete Blackshaw), customer service is the new media department. A new piece of research from SNCR places customer service in social media and conversational marketing context.
- Following on from this, a FT review on a book (the best service is no service) by a Jaffe namesake.
- Forget Viral Marketing; instead think "The Viral Expansion Loop"
- Hey Microsoft, see previous post. This is a painful attempt at viral marketing that makes me want to downgrade to XP or switch to a Mac even more. Hat tip to Brunelle.
- Two more bits of bait on Facebook fatigue. Is Facebook the New Second Life? You decide.
- Why podcasting is failing. I'm not sure I'd put it that way, but I certainly don't think it's growing like it should. Read on and let me know your thoughts. PS: Massive boo for the antiquated splitting of posts across multiple pages in order to inflate page views
- Mark Yoshimoto Nemcoff launches a new video podcast, 5 things I learned this week. Take a view
- Avenue A/Razorfish's David Friedman puts out a thought leadership piece on Chief Marketer, talking about a 6 C model, which looks fishily similar to a certain 6 C model I introduced in "Join the Conversation". Other Jaffe Juice readers thought as much as well. To his credit, Friedman responded quickly and put on a little caveat on his piece at the end. It's a blatant steal, but that's not what irks me...it was the lack of attribution that bugged me. This is one of THE most important new marketing lessons to be learned. Step 1: Understand Creative Commons....
- The latest 15 streams of fame welebrity, Tricia Walsh Smith. Welcome to Divorce TV
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Comments
Regarding the Friedman "steal", I discovered it. I wrote about it. Attribution? Joining a conversation?
It's on my blog at Loose Change, tcbmag.com.
Posted by: loose change
Damn...I knew I forgot one link. As I wrote, "other Jaffe Juice readers..." - which was meant to link back to you Gary. I've corrected it since :)
Posted by: Joseph Jaffe
Podcasting is failing? I am not convinced. I think podcasting is a tool that is in the early stages of childhood...as far as the life-cylcle of a technology goes. When your 6 year old struggles with counting, is your child a failure? Podcasting has a lot of developing to do, but it is hardly failing.
Posted by: Will Boyd
Will, as a podcaster myself....clearly I disagree with the statement. That said, we should be asking ourselves why podcasting isn't growing quicker than it is.
Perhaps it's a good thing that it hasn't followed a "fad" curve...but instead is really establishing itself via the long tail (i.e. 25, 50, 100 episodes etc)
Posted by: Joseph Jaffe
Thanks Joseph. Onward!
Posted by: gary
JJ/All -- I was just forwarded this Web 2.0 Expo presentation by Clay Shirky, replete with some lovely new analogies for the conversation-conversation:
http://blip.tv/file/855937
Posted by: marko bon
Joseph,
In light of your blog post about “The six C’s of Social Influence Marketing,” I think it’s important that you and your readers understand my perspective. For the record, neither I nor the individual who helped me with my ChiefMarketer piece had ever heard of your “six C’s of conversational marketing” (or your book) when the ChiefMarketer column was written. When you contacted me, I totally understood where you were coming from – after all, our six C’s ended up very similar to yours. I decided the right thing to do would be to post an addendum to my column noting the similarities and inviting readers to visit your website so that readers could distinguish between the ideas we’re addressing. As you know, I first reviewed the addendum with you, and you had indicated it was satisfactory. I hope the Chief Marketer readers benefit by understanding your six C’s in more detail.
D-
Posted by: Dave Friedman
Hi Joseph,
Re: the Microsoft video, was that really a viral marketing attempt? Unless I missed a crucial part of the conversation (entirely possible), it looks like this was just an internal sales video that got leaked - not to be viral, but to be embarrassing.
Oh, so very embarrassing.
Thanks for sharing the other items, too. It was especially hard to ignore the post title! Glad I dropped by....
Best,
Allen Voivod
Epiphanies, Inc.
"A-Ha Yourself!"
Posted by: Allen Voivod
Fair enough David.
Posted by: Joseph Jaffe
