June 20, 2008Jaffe Juice #110 - Delta Skelter Baby
Filed Under: Across the Sound
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This episode brought to you by USPS/Deliver Magazine and Cocoa Pebbles. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group. In this episode, Delta Skelter, JC Hutchins, Weezer, Contextualization and more.
Direct download here
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3m45 - Tom Cagley on Contextualization and Conversation Starter #11
9m15 - My conversation with the legendary J.C. Hutchins, author of the 7th son trilogy, in Miami
16m40 - My conversation with Yahoo!'s Jason Anello at the same geek dinner in Miami
22m30 - My experience with Virgin America and how we can be inspired by this blue ocean approach in all of our day to day marketing efforts
28m30 - Delta Skelter
54m50 - Winners & Losers: Loser is d'uh-elta and Winner is Weezer for figuring out how to use "viral" in a highly strategic way with Pork & Beans
Key links:
- My ANA "Join the Conversation" clip featured on Ad Age
- J.C. Hutchins' 7th Son website
- My original and updated Delta Skelter post
- Delta Skelter Facebook Group
- Weezer's Pork & Beans video
- Extension and Dissection of Pork & Beans
- New York magazine Microfame article
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Comments
Joe, I was surprised to hear my name uttered in your video clip in Ad Age with the Target debacle, and found your articulations w/new media and best practices to be 'spot on.'
I left a comment for you on Ad Age which was amusingly followed by one that called bloggers "marketing jihadists"---my, my, never quite thought of Shaping Youth in that context! ;-)
Posted by: Amy Jussel
I don't think that comment was aimed at you, but rather at me.
It's from a very small-minded, short-sighted and childish person who has some kind of grudge/jealousy issues to take care of.
Posted by: Joseph Jaffe
Actually, I think it was intended for 'all nontraditional media' outlets (aka bloggers) ;-)
btw, PEM (Parents for Ethical Marketing) picked up on your video here: http://tinyurl.com/3ljp8w
But then, social media being what it is, I know you know that.
Posted by: Shaping Youth
