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July 23, 2008

A six-pack of crayons

Snapshotnewcrayon2 Things have been so hectic lately that I've even forgotten how to blog. I feel like I'm going back to the original infant roots of blogging: "Dear Diary......" :)

One thing I wanted to do was share the announcement of a few changes at crayon.

To begin, we said bon voyage to the one and only Consigliere, Mr W. Scott Monty (he claims George Jr stole the W from him), who exchanged the heavenly snow-laded pathways of Maynard, MA for a phenomenal opportunity heading up Ford Motor Co.'s social media efforts. We wish him only the best with this corporate challenge and remind Maggie Fox and Geoff Livingston to sleep with one eye open :)

I'm really excited to announce that replacing him is none other than Jane Quigley. Jane is amazing and I don't normally say that about anybody except myself. Jane joins crayon to co-lead our relationship management and new business efforts. She's a seasoned entrepreneur, understands the social media space intimately and most importantly, has the integrated marketing experience necessary to demonstrate strategic leadership and follow-through.

Jane joins us from Zeta Interactive (formerly DigitalGrit) where she was VP of Social Media/Emerging Technologies. With over 14 years of account leadership and strategy experience, she fills a key role in our small, but growing family.

Joining Jane are Gary Krivin, our C.O.O. and Earl Adams, who - like Jane - will fill the role of Relationship Director. Gary was one of the founding partners at Dot Glu and has also worked at leading digital and new marketing flagships such as R/GA and AKQA. Earl most recently worked at Moxie Interactive, where he led client service efforts on clients such as Verizon.

It's a very different crayon to the early days, which were filled with healthy, optimistic, albeit a little too idealistic goals of growth and leadership. Since then, we've traded nice-to-have's (how many social media experts does it take to change a lightbulb?) with have-to-have's (i.e. experience)

Jane, Gary, Earl and myself are rounded out of course with the bald and dutiful Greg Verdino and the bright and energetic Deb Wiseman. Together we've been fortunate to work on the likes of Panasonic, Kraft Foods, ooVoo, American Airlines and Coca-Cola (amongst others).

So that's the update. It's not a press release. It's not an overstatement of fact. It's not a bunch of hyperbole or exaggeration. Just an update.

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