Embrace it. Swim in it. Be it.
- jetBlue attempts to give Delta Skelter a run for its money. This is an interesting one with consumer generated content implications. Hat tip to Sean Cheney.
- Press release which announces ExactTarget keynote speaker line-up, which includes Tony Dungy, Chris Gardner (Pursuit of Happyness), Nigel Travis (Papa Johns) and me. Wonder if Dungy told Peyton he was going to meet me and if Peyton asked for a signed book?
- Adweek article on Denuo and how its constant changing (which ordinarily would be viewed negatively) is in fact part of its DNA and a positive. Instead of Built to Last, this is all about Built to Change. Reminds me of a company I know...
- OK, here's a test. Watch this video. Is it real? Is it fake? If it's fake, who is it for? And if you know, were you aware of this before?
- Does DVR stand for Devil's Video Recorder? A recent court ruling paves the way to potentially push DVR penetration amongst US digital cable homes to 60% or more. Hint: Critical Mass. Hint: Bye-bye 30-second spot
- Virtual analyst love-hate: Owyang (Forrester) on Gartner's Generation V. Not to be confused with Generation C. One of the intelligent points of difference here are whether demographics matter as a segmentation variable (when it comes to defining Gen V). Owyang's thinks they do matter. I'm siding with Gartner on this one. In fact, I think all segmentation classification that deals in "absolutes" (avoider versus connector) misses the point. How about you?
- "Are social media jobs here to stay?" asks Mashable. Yup, that's the right question. The wrong question would be asking if broadcast television or print media buyers' jobs are here to stay. Now, THAT would be the right question (any hint of sarcasm is purely intentional)
- Lost in translation? Not sure if this translation of an upcoming conference: Revenge of the i (which I keynoted at last year...or was it the year before?) which talks about "consumer terrorism" was intentional. Sounds a bit harsh, especially when juxtaposed against marketing dumbassiness.