2 examples of "this is great"; "no it's not"; "yes it is"

Exhibit A: Billed as the first ever interactive game in YouTube, there's this from Hexolabs. Taking advantage of annotations, it's a pretty low-tech demonstration of non-linear video storytelling. Pretty cool for that reason. Not so much from a gaming standpoint, although there are endless possibilities with respect to "choose your own adventure"

Exhibit B: The return of Shoshkeles. The effect is nothing new (in fact I was reluctantly doing this for K-mart at TBWA\Chiat\Day in 2001), so a big yawn for YouTube trying to demonstrate their advanced knowledge of advertising 2.0, however accolades for Nintendo, with a bulls-eye representation of strategy and creative in perfect synchronization for WarioLand. Check it out here.

PS Half a point for YouTube insofar that all the functionality seems to be working post-effect.