Jaffe Juice: Honey-filled linkety-link

September 29, 2008

For sweet and scrumptious times ahead, a compendium of links that caught my eye, head and/or heart (but not necessarily in that order)

Fellow crayonista, Greg Verdino, reflects on a piece by Max Kalehoff which underpin the strong organizational forces required to implement against social media change. The primary bullets include customer experience, company values, listening, humanizing voice and confidence and organizational silos. Good stuff.
This definitely warrants a separate post...and rant (it's coming), but for now feast your eyes on what is arguably, the worst brand offense at not just faking, manipulating, dominating, controlling or avoiding the conversation (as per Join the Conversation), but in this particular case an entirely new category: STEALING the conversation. 3M/Post-It: you are on official Jaffe Juice notice. Some brands just don't deserve to have the opportunity to join the conversation.
Via Andrea Vascellari, an Anthropological introduction to YouTube from Kansas State University's Michael Wesch

Viddler launches 15-second videos, which almost instantaneously puts 12 seconds TV out of business. Or does it?
File this under "how the hell did they pull this off???!!!" - Diesel promotes their XXX global party with this one-in-a-billion video (watch out for the Harmonica)
Is this the worst commercial on TV right now? PS AT&T now that you've found the Internet on deserted islands and in Yeti's back yard, perhaps you can do something about Westport, the I95 around New Rochelle and LGA airport.
Jet Blue auctions off flights on eBay. Why?
More on why this is the year of mobile, no it's not, yet it is, no it's not, yes it is....or perhaps next year will be.
Not sure if this link will work, but it's a great demonstration of Facebook as a conversation "keeper." In this case (assuming you can't get in), Warren Sukernek has aggregated various blogger's posts (all of whom are on Facebook) into a central theme and tagged them accordingly. It's a great way to a) get the contributing bloggers' attention and b) create a visual and uncluttered conversation via comments

Posted at 11:19 AM in New Marketing | Permalink

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For sweet and scrumptious times ahead, a compendium of links that caught my eye, head and/or heart (but not necessarily in that order)

Fellow crayonista, Greg Verdino, reflects on a piece by Max Kalehoff which underpin the strong organizational forces required to implement against social media change. The primary bullets include customer experience, company values, listening, humanizing voice and confidence and organizational silos. Good stuff.
This definitely warrants a separate post...and rant (it's coming), but for now feast your eyes on what is arguably, the worst brand offense at not just faking, manipulating, dominating, controlling or avoiding the conversation (as per Join the Conversation), but in this particular case an entirely new category: STEALING the conversation. 3M/Post-It: you are on official Jaffe Juice notice. Some brands just don't deserve to have the opportunity to join the conversation.
Via Andrea Vascellari, an Anthropological introduction to YouTube from Kansas State University's Michael Wesch

Viddler launches 15-second videos, which almost instantaneously puts 12 seconds TV out of business. Or does it?
File this under "how the hell did they pull this off???!!!" - Diesel promotes their XXX global party with this one-in-a-billion video (watch out for the Harmonica)
Is this the worst commercial on TV right now? PS AT&T now that you've found the Internet on deserted islands and in Yeti's back yard, perhaps you can do something about Westport, the I95 around New Rochelle and LGA airport.
Jet Blue auctions off flights on eBay. Why?
More on why this is the year of mobile, no it's not, yet it is, no it's not, yes it is....or perhaps next year will be.
Not sure if this link will work, but it's a great demonstration of Facebook as a conversation "keeper." In this case (assuming you can't get in), Warren Sukernek has aggregated various blogger's posts (all of whom are on Facebook) into a central theme and tagged them accordingly. It's a great way to a) get the contributing bloggers' attention and b) create a visual and uncluttered conversation via comments