Join the Political Conversation - part 3

Want to know how the election is going to turn out? Don't turn to Gallup, Rasmussen, CNN or any of the me-too news networks. Just do some quality listening and tap into the power of conversation to predict the election outcome.

In this case, it's MotiveQuest's Brand Advocacy 2008 initiative, which currently has Obama leading McCain by 54% to 46% based on their Online Promoter Score(tm) methodology.

What's also interesting is to note the terms most associated with each candidate. For example, Obama has McCain, Palin, Biden, Debate, Truth, Experience, Change, Bush and Black, whereas McCain's tagcloud includes Obama, Palin, Economy, Rove, Bush, Liar, Gambling, God and Old.

Hmmm.

You can find out more about the methodology here, but for starters here's a topline blurb: Every day MotiveQuest pulls data from popular online, groups, forums, blogs and other social media. For BrandAdvocacy08, we’re looking at 30 top non-political forums and the 10 top political forums. This gives us a broad sample of conversations to measure advocacy for Barack Obama and John McCain. Each day we’re analyzing about 30,000 messages from 6,000 people.