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October 06, 2008

Join the Political Conversation - part 4

Could this "ad" be titled, "silent but violent"? In a very interesting twist, KFC will reach out to the Presidential candidates on Monday night in Nashville (during Dancing with the Stars no less) with the following challenge: "if anyone mentions "world hunger" during Tuesday's debate, KFC will donate $20,000 to World Hunger Relief".

While I get the spirit of this (at the end of the day, $20K is $20K whichever way you slice it...and surely an organization can choose how it wants to spend its money), I can't help but feel a little uneasy about this. It just feels like a greasy piece of fried chicken to me to be honest.

In addition, I wonder how much the commercial itself will cost (to produce and to air) and why KFC couldn't or wouldn't have just donated this to World Hunger Relief instead.

Either way, I will be impressed if either (or both - would KFC give $40,000 then?) candidate takes the bait although I won't hold my breath.

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