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October 20, 2008

Terry Tate makes a late charge for President (at Reebok's expense)

Remember Terry Tate, Office Linebacker? In a series of some of the earliest and best examples of "long form content" / digital webisodes, Terry burst onto the scene on behalf of Reebok. It was a really great example of how 4 minute "ads" could compete for attention on a level playing field.

Fast forward to a brief moment in time (we're probably talking 4 years ago) where Terry decided to run for President. I don't recall if Reebok was still in on the sponsorship act.

And now we have this:

With pearls such as "How's that for Drill Baby Drill! You just subscribed to Terry's Journal of Pain!! And the first issue is free, baby! Whoo!! ... Hey Katie!" the Tate charm is still in tact, but this time he may have overstayed his welcome.

Whether you find this funny (no Governors were hurt in the filming of this...) or offensive, I wonder how much damage this does for Reebok. Marc Fireman, any comment on this?

What do you think? Patently funny or blatantly offensive? And if the latter, how different is this to the SNL parodies.

Either way - in my opinion - "comedy" in some way, shame or form (including of course Stewart and Colbert) will, without question have a major influence and say on the outcome of this election.

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