In this episode, I spend the bulk of my time in conversation with David Spark, discussing a recent post he wrote which appeared on Mashable. In his post, he discusses biggest mistakes made by "social media gurus". I also cover off briefly on the Net Promoter Conference I'll be keynoting at in January of 2009 and have a promo code for you. Audio comments to
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David Spark article here, including the following mistakes:
- Respond to all negative comments
- Participate in flame wars to increase traffic
- Hire a voice talent for $2,000 to read a podcast for you
- Send a specially selected mass mailing to your friends
- Assume that social media doesn’t exist until you arrive
- Post a comment on your own Facebook profile wall
- Don’t engage with people who only want to push their own initiative
- Over-architect a site with features and content without talking to your customers
- Be overly careful about everything you say online
- Don’t come to your own defense when people bad mouth you online
- Accept friend requests from people you barely know
- Stalk women on Facebook
Gurus mentioned in the post: David Spark,
Dana Gardner,
Paul Dunay,
Susan Bratton,
Chris Brogan,
David Meerman Scott,
Ross Mayfield,
Deb Schultz,
Thornton May,
Peter Hirshberg,
Robin Wolaner,
Stewart Alsop
About David Spark: David is a veteran tech journalist and the founder of Spark Media Solutions, a storytelling production company. Read more of Spark at his blog Spark Minute and to read interviews with many industry thought leaders, please subscribe to Spark's "Be the voice" blog and podcast.
