Patriotic or Pathetic?
Seems like there's a rush of opportunism (or is it just plain and simple patriotism) associated with tomorrow's historic election when it comes to brands.
On the weekend, we popped into Ben & Jerry's and found out we could get a free scoop of ice-cream (I hope it's not Rocky Road; we've had enough of that for a lifetime thank you very much) if we pop in between 5-8pm. More here on their Facebook page. Not everyone likes the idea of "paying for turnout"...or perhaps they just don't like ice-cream? How entirely unpatriotic!)
Then there's Starbucks, who just can't seem to execute a simple idea with any degree of authenticity and credibility (mystarbucksidea versus Dell's Ideastorm) who are magnanimously offering a free TALL cup of their bitter coffee all in the name of democracy. They even create a 30-second spot to celebrate copy like this:
What if we all cared enough to vote?
Not just 54% of us, but 100% of us?
What if we cared as much on Nov. 5th as we care on Nov. 4th?
What if we cared all of the time the way we care some of the time?
What if we cared when it was inconvenient as much as we care when it’s convenient?
Would your community be a better place?
Would our country be a better place?
Would our world be a better place?
We think so, too.
If you care enough to vote, we care enough to give you a free cup of coffee.
Come into Starbucks on Nov. 4th, tell us you voted, and we'll proudly give you a tall cup of brewed coffee on us.
You and Starbucks. It's bigger than coffee.
Don't get me wrong...the message is admirable and right on the money, but come on...."you and Starbucks" and all this for the smallest cup of coffee on the menu?
I guess the question is whether you agree or not. So while we're on the subject of voting....vote here:
