This holiday season, give the gift that keeps on giving...
Ahead of this year's holiday season, I thought of doing a little experiment in a fairly straight-forward and transparent way. In a nutshell, it's a spin on corporate/bulk sales, mixed in with an experiential twist.
During these challenging times, instead of that throwaway pen or gift subscription to iTunes, why not give something that arms your recipient with knowledge they can use in this rapidly changing, dynamic market?
In exchange for purchasing* a certain number of either/both/a combination of my two books, "Life after the 30-second spot" and/or "Join the Conversation", I'll barter an increasing amount of services to essentially offset the investment, including:
- Personally autographing** the books
- Providing a thank-you link/blurb on Jaffe Juice (blog and podcast)
- A phone or ooVoo conference call of varying amounts of time
- An on-site keynote presentation*** (domestic or international depending on tier)
- A day's consulting
* I'd put you in touch directly with a Wiley representative that would quote a discounted rate
** From a logistics standpoint, most likely we'd use nameplate stickers.
*** My normal T&E T's&C's would apply and be over and above the price of the books (incl. taxes, S&H)
The tiers are as follows:
- Purchase 100 books: Thank you blurb and link on Jaffe Juice (blog/podcast) and signed books
- Purchase 500 books: 1 hour conference call (oovoo or phone), TY blurb/link and signed books
- Purchase 1000 books: On-site keynote presentation (US only) + TY blurb/link + signed books
For amounts larger than 1,000, please contact me privately to discuss further.
The benefits are obvious to anyone purchasing the book for their colleagues, co-workers and/or customers. It's an original and utilitarian gift, which resonates for anyone whose business depends on creativity, progressive and innovative thinking and embracing a methodology which incorporates change and conversation.
What's in it for me? It's a little less obvious, but in addition to selling books, it's an experiment in of itself, which is consistent with my M.O. If it works, it becomes a new way for authors to supercharge their corporate/bulk sales. To be honest, my most powerful motivator is that I strongly and passionately believe in both messages and so my desire to "spread the word" outweighs the need to monetize it (at least in the short term...)
This offer is good through end of the year or until the Long Tail stops wagging.
