Jaffe Juice #118 - Answering the Ultimate Question with authors Richard Owen and Doctor Laura Brooks

In this episode of Jaffe Juice, I sit down with authors of "Answering the Ultimate Question," Satmetrix's Richard Owen and Doctor Laura Brooks. The book focuses on the very intriguing Net Promoter Score and the implications for the conversational marketing space are quite profound. I also take questions via Twitter. Audio comments to +1 206 203-3255. Follow me on Twitter: www.twitter.com/jaffejuice. Join the "Jaffe Juice" Facebook group or just become my fake friend.

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Don't forget, I'll be speaking at the Net Promoter Conference (FB event here) in San Francisco on January 26-30, 2009. Registrants who use code "JAFFE" will get $200 off their fee and a receive a signed copy of "Join the Conversation"

Thanks to TDefren, M_Hickinbotham and chaospilot for their Twitter questions. Marckow - just missed yours, but next time! Follow these fine folk on Twitter today.