I'm sorry but I couldn't resist that post title.
On Saturday night I was in Times Square and came across the Charmin (and Duracell) pop-up retail restroom "experience", which apparently is in its third year now.
With trendy, good-looking hosts and hostesses and DJ-like Master of Ceremonies with pearls of wisdom such as, "Welcome to the number one urination station in the nation," how could this go wrong?
I just loved everything about this non-traditional approach which addresses two universal tourist (or visitor) needs when walking a metropolitan city: needing to go to a (clean) restroom and recharging batteries (of a cellphone or camera).
The connection between Charmin and Duracell if you haven't realized it already, is Procter & Gamble.
Moreover, this investment achieves an almost impossible objective: how do you get someone to care about toilet paper?
The only detraction in my opinion is that this isn't there 365 days of the year. Personally, I'd pay the rent willingly and forgo things like Stupid Bowl commercials for toilet paper (Toilet Bowl)
Here are a few photos from my iPhone (As I take these snaps, the "MC" says, "did that dude just take a photograph of a man coming out of the bathroom?" Well, yes I did!) and a YouTube video (not mine):