In the past, I've always tried to give readers (of the blog) and listeners (to the podcast) a look under the covers of some of the marketing programs I've had the pleasure of working on. None have been as prevalent and exciting as Living in High Definition - Panasonic's community that celebrates the concept of High Definition (not just literally from a product standpoint, but also as an experience/way of life)
Recently we gave the community a new look (form and function); launched a community manager; a new podcast; a series of expert solution videos; and the list continues...
Now it's time to talk about it...and give you a chance to ask questions and talk back.
So mark your calendars for next Thursday, May 7th at 1.30pm EST for a live call-in episode of Jaffe Juice - the New Marketing Podcast. Joining me will be Panasonic's CMO and VP, Brand Strategy, LiHD's Community Manager, the host of the LiHD Podcast and last - but definitely not least - of of the participating families in the program (real life consumers!)
I'll be doing this via Talkshoe and here's what you'll need if you want to join:
- At 1.30pm EST on Thursday, May 7th, click on this link and join the call. Bonus points if you register. You'll be able to listen and chat live
- If you want to call in to the show, you'll need to dial +1 724 444-7444 Call ID: 25133 and I'll bring you into the conversation
It's going to be a pretty intriguing and illuminating call. Hope you can make it.