As you know, crayon works with Panasonic on a landmark community initiative called "Living in High Definition." If you haven't checked it out yet, give it a visit and hopefully you'll be motivated to become a member of this expanding group.
And if my invitation isn't enough, I'll give you a more familiar reason to in just a wee bit...
First, I wanted to remind you that I'll be discussing this initiative on Thursday, May 7th at 1.30pm EST on my podcast, Jaffe Juice - the New Marketing Podcast. If you want to listen in live and even participate/ask questions etc., you'll need this link for streaming and chat functionality and +1 724 444-7444 Pin 25133 if you want to call-in to the show.
And now, the incentive. How does the chance to win 1 of 30 cameras or camcorders in 30 days sound? To officially celebrate the launch of LiHD, Panasonic is offering up a bunch of digital carrots as a way of saying thank you to early adopters who become active members of the community.
It's a sweepstakes designed to drive registration and participation using product as the hero.
Here's the link which will take you to the promotion registration page. You'll need to become a member first and once you're all set up, you'll just need to register once to be eligble for the month-long daily-drawing. Oh, and be sure to check back every day to see if you're a prizewinner.
PS Don't keep it to yourself. Spread the word. Good goes around. Remember: Marketing folk, their friends and family are people too :)
If you're on twitter, here's a one-liner for you: Win 1 of 30 cameras/camcorders in 30 days via Panasonic's "Living in High Definition" - http://bit.ly/ZNOip - register once to win each day