Finally, an agency gets it right.
Now whilst I'm still not a fan of any company (Skittles, Modernista) completely ceding their digital presence to a surrogate/substitute e.g. YouTube, Facebook, Wikipedia or Twitter, I think Boone Oakley did a terrific job with this expression of their passion for producing 30-second spots :)
I say that tongue-in-cheek of course, because they've chosen video (much like I've done with JJTV) to demonstrate that they understand how to best use new media to tell an old story so to speak.
Specifically, they're showing their understanding of non-linear storytelling brought to life through YouTube annotations and hyperlinks. And if you don't know what I'm talking about, give Boone Oakley a call...they deserve the shot to teach an old dog (you), new tricks.
It remains to be seen whether this agency actually is a cut above its competitors, BUT they've certainly been able to get their proverbial feet in the door, make their pitch (independence over conglomerendence) and I'll bet that you spent more than 30-seconds being entertained by (gasp) a sales pitch.
Quite lovely. Well done, lads and ladesses.