Seriously, buy yourself a copy of "Life after the 30-second spot". Written in 2004. Published in 2005.
An accurate prophecy of what just happened at Cannes:
- A digital agency in Amsterdam wins the coveted "film" Grand Prix for a web video
- President Obama shows that when it comes to integrated marketing, it's less about advertising and more about a great product, community and conversation.
Time of death: Saturday, June 27 2009.
Good riddance.
