SxSW is - without question - the single biggest gathering of not just all things interactive, music and film in Austin, it's probably the pivot for all of social media and that includes mobile, mobile social (MoSoSo), innovation (augmented reality, chat roulette) and more.
It takes place every March in Austin (Interactive will be March 11-15, 2011) and in true - walk your talk and eat your dog food - style, the agenda is both somewhat crowdsourced and vetted or voted by the attendees (aspiring and actual) using the well known Panel Picker Process (just asked Peter Piper). Well, actually 30% is and that's probably exactly the right split with the Advisory Board (40%) and Staff (30%)
This year, besides being roasted by Comedian and TV personality, Brian Posehn, I got off easy by sticking to heavy networking, vegetarian meals at Salt Lick and somewhat consistent consumption of beer (well perhaps my liver and gut would beg to differ).
In all seriousness, that's unacceptable for me. I want to do more and next year (with your help) I will contribute and participate. Truthfully I was a a rookie in 2010, but in 2011, I have 3 sessions for you to consider:
- Flip the Funnel: How to use existing customers to gain new ones. First and most notably, I'm giving my "Flip the Funnel" keynote speech and if you're there and interested, you'll get to attend for free (space permitting), provided you rock the vote and help spread the news. VOTE HERE. Via a little birdie, I also heard that there may be signed copies of the book for attendees. You can also read a little more about the session HERE and watch a small teaser of the book HERE.
- Videoblogging: Go from Amateur to Outstanding. I've always been a big believer of walking my talk (SxSW style) and this panel is all learning from some people that have made it - or are building something substantial - using the power of online/Web AND social video. This isn't a 101 panel, but instead one that's designed to address critical/key issues surrounding an explosive category. VOTE HERE.
- Is the marketing microsite dead? Um yes. Still need convincing? Then join organizer, Adam Keats from Weber Shandwick, Pepsi's Bonin Bough (who has invested in a few micro or minisites in his time) and myself as we debate, discuss and absolutely disagree. VOTE HERE.
Here's my Powered colleague, Aaron Strout's write up of the Powered-related and relevant panels for your reviewing pleasure and voting preference. It includes the likes of Jen van der Meer, Valeria Maltoni, Mr Strout, Natanya Anderson, Melissa Pierce (in a Powered client, VeriSign-sponsored session) and last but definitely not least, Mr microMARKETING himself, Greg Verdino, who will be doing his book-related razzle-dazzle.
So hopefully you'll be there in 2011 and either way, your support, sharing, posting, e-mailing, statusing, tweets and retweets will go a long way towards making sure I'm Interrupting like only a Chief Interruptor can.