Maybe it's just me, but this year's crop of Cyber Lions winners at Cannes don't exactly make me feel too optimistic about Digital creativity and the progress (or lack thereof) we've made.
I don't think the winners were digital at all - at least not by standards of thinking about the Online, Interactive or Web standards.
At best we were talking about Out of Home enhanced by Digital - as opposed to the other way around.
In a nutshell, a giant step backwards imo. and not a great proxy for the future of digital creative.
Do you agree or disagree with me?
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