It's all about talent. It always was.
In a recent survey reported by Mediapost, 78% of all companies professed to be doing social media, but only 41% of them said the had a strategy in place.
That strategy is going to come from senior level marketers, but....
The list determined that only 43 out of 12,000 companies surveyed had senior level marketers in charge of social media. Only 26 of the 43 made up Fortune 1,000 companies.
OK, so that help will come from agencies then, won't it?
Think again....TBWA\ just lost their digital czarina, Colleen DeCourcy and her entire band of digital brothers. Shiv Singh just left Razorfish for Pepsi (Agencies 0 Clients 1)
Slowly but surely brands are building their social media practice one senior leader at a time...often at the expense of the agencies.
One thing's for sure, it's a war all right.
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