The Median TV viewer age is now over 50. The average viewer of the top 20 programs on TV is out of the coveted 18-49 age demographic i.e. over 50.
For Dancing with the Stars as a case in point, the median age is OVER SIXTY YEARS OLD!!!!
That's 2 strikes for anyone keeping score.
One more strike and you're out.
Many and major implications with respect to target marketing, positioning, product mix, messaging, offerings and offers.
What do you think? Let me know.
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