In this case we're talking about Chatroulette as a proxy for creativity and the latest example is "The Last Exorcist" (http://www.youtube.com/watch?v=CNSaurw6E_Q)
In fact, it's amazing how many marketers have played in this sandbox already - including the likes of Dr Pepper and Travelocity.
If you think about it, there's been more mainstream brand activation on Chatroulette compared to Twitter or FourSquare.
So even if you're never going to use Chatroulette, use it as inspiration; as a guideline in terms of how you should be thinking about new media, social media, emerging media and innovation.
You might even find, its the proverbial minefield that is actually a field of daisies.
What do you think? Let me know.
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