From the JJTV vaults...an episode on the rise and role of channels within a video environment.
Johnson & Johnson did just that about 2 years ago when they created a health channel on YouTube that has over 2.5 million views to date.
That may not seem like a lot (it's a rounding error from the perspective of paid media impressions), but it is when you think about the very specialized and specific, targeted content that is created within a B2B and/or a B2C space.
Most importantly, it's a demonstration of "marketing as a commitment" versus campaign in a Google-dominated long tail environment.
So congrats J&J. Keep the good work!
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