In this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers.
We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to create - arguably - a force for change and an idea whose time has come.
We debate whether #occupywallstreet is just the left's version of #teaparty or something else.
We also attempt to isolate government versus big business' role and ultimately responsibility in terms of weighing in, being accountable and taking action.
Most interestingly, we chip in our respective marketing POV's and 2c as we talk about some practical and tactical next steps and ideas.
Oh yeah, there's the whole social media component as well. I almost forgot.
PLUS: At the end, we get into a really meaty topic and I turn the tables on YOU for your thoughts, input, feedback, pushback, ideas and recommendations.
And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand.
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