In this monthly debate, Mitch and I have a meaty conversation about one of the hottest and endless topics in the marketing world: how to correctly value, price and position ideas.
It all stems from an article which Scott Montgomery wrote in Ad Age, where he attempted to debunk the myth about how long idea generation takes and on a parallel path, how ideas should be valued and compensated as such.
We also open on a brief conversation about blogging, authentic voices and being re-certified.
And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand.
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