On June 28th at Grind in NYC, we'll be helping run a branded pitch night called "Kraft your Pitch."
Like the name suggests, this is an initiative we've put together for/with our client, Kraft Foods.
There are many pitch nights where startup hopefuls have a limited time to present their best elevator pitch to an audience and panel of judges (consisting of potential investors and other subject matter experts).
Startups are generally very good at talking tech and even funding, but what about marketing and monetization - specifically, how their product and/or proposition will help deliver value for both consumers and brands?
That's where this pitch night takes on a different look and feel. For starters, startups will be selected to pitch on the basis of their pitch being a "match" to a defined Kraft focus area. In this case, we'll be honing on:
- Social TV
- Points and Perks
- Technology for Today
- Changing the way we Shop
Then, Evol8tion will spend time with each finalist prior to the pitch night to help "kraft" or customize their pitch to the marketer audience. We'll give advice, feedback and suggestions from the buy-side/agency-side to help refine and evolve their pitch.
We hope that this feedback will prove invaluable far beyond the pitch night itself and we know that the feedback the brand gives as part of the Q&A will go all the way to the bank. This is - after all - our vision at Evol8tion, namely "early stage participation with early stage startups".
And so if you're a startup looking to kraft your pitch, you can submit via www.startupsforbrands.com/kraftyourpitch.
If you'd like to attend, you can register via the same link (spots are extremely limited)
Thanks to Grind, for helping out on the event side and of course thanks to our client, Kraft, for their commitment to helping startups get to the next level.
Here's a more visual description of what I just said: