This was a pitch night with a twist in the form of two key differences, namely:
- Instead of pitching to investors, the startup finalists were pitching to brand managers
- Instead of the 1 winner format, we employed a "everyone's a winner" spirit by providing marketing/agency feedback to all finalists ahead of the pitch night to help them "kraft" their pitch. Our hope is that this feedback will deliver continued value for all their future pitches to investors, brands and agencies.
At the end of the day, it is our belief that every viable startup has a brand soulmate. We equally believe that in startups, brands can find their salvation and solutions to their day-to-day problems (breaking through the clutter, engaging consumers, building brand trust, love and health, creating relevance and resonance, delivering real service and experience, providing utility)
Kraft your Pitch is one of several ways we connect early stage startups to matched brands.
Here is a 2 minute video which summarizes the night:
The finalists (congratulations to you all) were:
...across the following categories:
- Changing the Way we Shop (Shopper Marketing)
- Social TV
- Points and Perks (Loyalty Marketing, Advocacy, Flip the Funnel)
- Technology for Today
- Social Serendipity
If you want to find out who won, watch the video :)
If you'd like to find out more about branded pitch nights, contact us via our website or info [at] startupsforbrands [dot] com