Yet another reason why I think Nike is the Marketer of the Millennium. A brilliant, ballsy, honest, brave statement and call to action from #nike under their #findyourgreatness banner.
The "commercial" in question features 12 year old Nathan, from London OH. He's obese. And he's just doing it.
Sure, Nike are doing a damn fine job moving from a brand that only serves a narrow athletic elite vertical to one that pretty much is accessible to anyone. And perhaps you could question their motives and to what extent this is exploiting Nathan.
Personally, I'd love to see Nike stick with Nathan and share every second of this long walk to freedom. Maybe they will.
Personally, I'm proud to wear my #fuelband is a bracelet that says I am under house arrest, under the justice system of Nike.