It's like Attack of the Killer Tomatoes, but much scarier, especially if you don't know what you're doing with respect to dealing with "backlashing" customer. Fortunately for you, author Paul Gillin, who - along with Greg Gianforte - wrote "Attack of the Customers' does know a thing or two about the emerging space.
Purchase the book on Amazon.com here.
We have a lively discussion about whether this is attacks or just overdue customer activism, how to deal with customers in a public space. Whether customer attacks are premeditated and much more.
PS Our friends at JCPenney could probably take a leaf out of this book!