Week 3 kicks off today, with 5 to go. Currently, we are at 62 backers and a total amount pledged of $11,857, with the latest being a $1,250 pledge from the folks at Sprinklr.
In keeping with Flip the Funnel, A.D.I.A. and the R of Z.E.R.O. (retention), THANK YOU THANK YOU THANK YOU!
I'd love to get to 100 backers as our next milestone and with your help, we can make this possible.
Please consider participating, especially if you are interested in marketing, media and the future of brands. In addition to the content and experiential rewards on Kickstarter, you also get to be a part of the book (Mr Burns rewards and up...) as well as part of the Z.E.R.O. Kickstarter case study (very meta).
Of course you can participate by pledging and/or spreading the word to others.
Here's the link to the Kickstarter campaign: http://www.kickstarter.com/projects/1166290269/zero-zero-paid-media-as-the-new-marketing-model