What is Jaffe Juice?
Jaffe Juice is the reincarnation of a weekly op-ed article series, authored
by Joseph Jaffe, which debuted on
imediaconnection.com in June of 2002.
BLOGS will play an indelible role in the future of publishing. The
non-linear, byte-sized dialogue is inextricably a part of the way businesses
will talk to fellow businesses and of course their consumers. My hope is to
play my part as an agent of change and narrator in this story.
Jaffe Juice is your daily dose of fresh, uncensored and unedited commentary
and perspective on the words of "new marketing", media and creativity (or
the lack thereof) in advertising.
Official Bio:
One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Chief Interruptor of
crayon, a new marketing company.
crayon is a mash-up of 5 key areas: strategic and creative agency services, consulting, M&A Advisory, thought leadership/custom publishing, and finally training/education. crayon's initial clients include The Coca-Cola Company, GSD&M and SpiralFrog.
Prior to launching crayon, Joseph ran jaffe, LLC, where he worked with companies including P&G, The Coca-Cola Company, American Airlines, Dunkin' Brands, TiVo, Motorola and Fox Interactive Media. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Jaffe's popular blog, "
Jaffe Juice," provides daily commentary on all things new marketing. You can join the conversation at
www.jaffejuice.com. He also hosts a weekly new marketing podcast called "Across the Sound." Across the Sound was recently voted a Readers' Choice Award as "Best Marketing Podcast" by MarketingSherpa. You can subscribe at
www.acrossthesound.net or through iTunes.
His first book, "Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising" (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot.
Joseph's impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Ad week and the list continues.
Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School and he has also lectured part-time at NYU's Stern School of Business, Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, he lives with his wife, daughter and son in Westport, CT.
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SPONSORSHIP
Jaffe Juice – brings a fresh new marketing perspective and commentary from
industry thought leader and author Joseph Jaffe.
Click here to find out more about sponsorship opportunities.
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