Jaffe Juice

Odds 'n Ends

Item 1: crayon client, Panasonic, gets a media review (versus LG) on their coverage of the digital transition and our Living in HD initiative is referenced.

The social media component gets 4 stars versus LG's 2 stars.

My only question is how Panasonic gets 3 1/2 stars overall versus LG's 4 stars when it scores higher in 5 categories and only lower in 1. I guess Print media is *that* important when it comes to digital :) 

Item 2: I shared the microphone with Ad Age's Abbey Klaasen, MTLB's Bill Green and of course host, Bob Knorpp last night night on my second Beancast.

Topics included:

• Interactive TV Play from Xbox live
• Any lengths for buzz (Guerilla)
• Facebook Land grab (Vanity URL's)
• Good for me or for them (Dell & Twitter)

Listen here why don't you? (those subscribed to my podcast should get this automatically)

Subscribe to Beancast here

Jaffe Juice #128 - Panasonic's Living in High Definition Community

  Panasonic has been keeping crayon very busy with an amazing initiative called, "Living in High Definition". It's a community project that really demonstrates the fact marketing is a commitment...not a campaign. Have a listen and enjoy. Audio comments to +1 206 203-3255

Direct download here

iTunes subscription here

If you want to find out more and join the community, visit www.livinginhd.com

Also for the remainder of May, Panasonic is giving away 30 camera/camcorders in 30 days. If you want to win one, just register for the program.

My thanks to Panasonic CMO, Bob Greenberg, VP of Brand Strategy, Tom Murano, Panasonic LiHD Family John & Eileen Calandro (Happy Birthday, Eileen!), LiHD Family and host of the LiHD podcast, Laura Pollak, LiHD community leader and crayonista, Kate Dickman and LiHD Answerman, Greg Harper for joining us today.

Beans, Beancounters and Beancasts!

For a change, I was on another podcast as opposed to releasing an episode of my own one. This time it was the Beancast, which I'm happy to say is proof that podcasting is in fact still alive and kicking.

In this episode, I share the microphone with host, Bob Knorpp, Thought Gadget's Ben Kunz and Make the Logo Bigger's Bill Green and we have a really stimulating conversation about media accountability, measurability, performance based pricing, TwitteRFP, Saving Chuck and much much more.

You can find the episode here and subscribe to the show here (I strongly recommend it...I just did myself)

Direct download here btw (which should automatically find its way to your ears via magical R.S.S.)

Jaffe Juice #127 - Hangin out with ma buddy Mitch talkin bout cool stuff

A cool conversation between my buddy Mitch Joel from Twist Image and Six Pixels of Separation Podcast and myself about stuff. From Inside Fish Bowl to Authentic voices. From Susan Boyle to Ben & Jerry's. Enjoy! Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice

Direct download here

Subscribe on iTunes here (come on, it's only once a month nowadays)

PS Episodes like these keep my faith strong on both podcasting's continued health and wellness, as well as an insight in terms of where this goes (at least for me)

Jaffe Juice #126 - Chatting with Bob Garfield about the end of the media world

Bob and Joe together. It's like 2 naughty schoolboys about to set fire to the schoolyard. Actually we're chatting about his Apocalypse Now piece in Ad Age. Good times. Audio comments to +1 206 203-3255. Follow me on twitter: @jaffejuice.

Direct download here

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Bob Garfield links:

• On the Media
• Ad Age
• Chaos Scenario

Jaffe Juice #125 - Capitalizing on Consumer Conversations Interview

This episode is really an interview I did for Australia's Marketing Mag, where I responded to a list of questions (see below) for an article they were writing. Audio comments to +1 206 203-3255. Follow me on Twitter: www.twitter.com/jaffejuice.

Direct download here

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Capitalising on Consumer Conversations Online questions - Marketing magazine Digital March issue ‘09

1. Why should marketers get involved in consumers’ conversations online? Aren’t there enough possibilities offline?
2. Why have consumer conversations gone online?
3. What are the advantages of conversing with consumers online? Disadvantages?
4. Should consumer conversations be private, remaining entirely C2C?
5. Where are consumer conversations occurring online?
6. How can marketers find out where their audience is online?
7. What is social media and how is it different from traditional media?
8. Should social media be a part of and integrated into every digital strategy?
9. Is targeting social media for everyone?
10. Is social media only for generations X & Y? (Do you have any examples of engaging with an older audience successfully?)
11. How important is a pre-existing community when making the move into social media?
12. What can marketers do if there aren’t any conversations happening online applicable to their offering?
13. Should marketers ‘create’ their own community or strive to join pre-existing communities?
14. How do marketers target a community? How do marketers go about joining the conversation?
15. What is a community manager; what role do they serve in social media?
16. What tools would you recommend to marketers looking to get into this space?
17. Once marketers have cemented themselves in an online community, how can they look at the ROI? What measures are there out there to quantify the time and resources spent in maintaining online conversations?
18. Should marketers go in with a view of ‘capitalising’ on consumer conversations and/or ‘monetising’ social media?
19. What role does social media play in customer service?
20. Some people have said that social media is just an extension of PR, please discuss…
21. What do you think the future holds for online conversations and social media?

Jaffe Juice #124 - Pathetic Bowl Monday Morning Quarterback

Monday morning redux of the big game. Audio comments to +1 206 203-3255

Direct download here

iTunes subscription here

Some notes:

• I almost won my pool...
• How did you watch the big game?
• How many spots can you remember?
• How many of the products would you purchase....ever???
• Where were the 1-second ads?

Winners:

• Fedex
• Cash4Gold

Losers:

• Coke (Mean Terry Tate) x2
• Pepsi (Pepsuder)
• Careerster (who can tell them apart)
• The horse with an identity crisis

Special Mentions:

• Ford
• Hulu

Some links:

• 1-second ads
• Study on recessions and Super Bowl ads
• Fedex pulling out

Jaffe Juice #123 - Chatting with attendees at Satmetrix's Net Promoter Conference

Chatting with attendees at Satmetrix's Net Promoter Conference in San Francisco, CA after my keynote presentation. Also in attendance, Fred Reichheld. My thanks to Jaffe Juice listener Deb Eastman (Satmetrix's CMO) for bringing me out. Audio comments to +1 206 203-3255.

Direct download here

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Jaffe Juice #122 - Chatting with Geoff Livingston and Allyn Brooks about Social Philanthropy and Save Darfur

I had the pleasure of sitting down with Geoff Livingston and Save Darfur's Allyn Brooks about Social Philanthropy and the Darfur crisis. What are you waiting for? Add your voice now: http://www.addyourvoice.org/ - send President Obama a postcard and play your part. Audio comments to +1 206 203-3255. Follow me on Twitter.

Direct download here

iTunes subscription here

Additional links:

• Darfur Add Your Voice
• Armano Effort
• Marketplace discussion of Armano effort
• Geoff Livingston's Blog, The Buzz Bin
• Geoff's Book, Now is Gone

Jaffe Juice #121 - The future of podcasting with Jaffe, Curry, Joel, Holtz, Mignon, Ravenscraft, Fallis and Hopkins (oh my!)

What a way to begin the year! An open and engaging conversation about the state and future of podcasting. Audio comments to +1 206 203-3255. Thanks so much to Adam Curry, Mitch Joel, Cliff Ravenscraft, Shel Holtz, Mignon Fogarty (Grammar Girl), Terry Fallis, Lee Hopkins as well as Jay Berkowitz, Dave Guerra, Jay Moonah and much much more. Booyah!

Direct download here

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