In this episode, Mitch and I discuss the oft maligned "social media expert" (12.9 million results on Google!) and make the case for and against the importance of specialization and subject matter expertise versus the "one size fits all" approach of the larger players (agencies).
To be sure, there are several key benefits and shortcomings of "one throat to choke" i.e. single point of contact versus the peacock approach. And visa versa.
It's less about the size of the agency than it is about making sure:
- Brands are able to deploy an integrated approach
- Execution. Execution. Execution to balance all the strategic and creative ideas
- Honesty and management of expectations
And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand.
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