In this episode, we step it up by inviting Jonathan Salem-Baskin to join Mitch Joel and myself in our monthly debate. Perhaps JSB will join us on a more frequent basis as we rebrand ourselves as "The Good, The Bad & The Ugly" or "The Three Musketeers" or whatever floats your boat.
In this episode, we use Jonathan's very crabby post which references a Forbes article about the rise of the "Chief Customer Officer". We talk about whether companies like Forrester or Ad Age are boosting nonsense titles, or in fact whether this title for example, should be folded into the Chief Marketing Officer's roles and responsibilities.
...but we don't stop there, questioning the role and relevance of the CMO title itself!
Personally, I'm in favor of the Chief Customer Officer, which is why I think this makes for a lively debate with some very poignent takeaways.
Last night was the annual tribute to Madison Avenue's self-importance, indulgence and stubborn refusal to deliver a creative product with a reason to believe, a reason to behave and a bit of social juju to boot.
In a well intentioned rant this morning, I delivered my critique on what could quite possibly be the worst portfolio of ads in the history of the Big Game. Perhaps you agree. Perhaps you don't.
Here were my top 10 takeaways (if they don't make sense initially, you'll just need to listen):
This was the "Indulgent" Bowl (especially during continued tough economic times)
More formulaic (read: safe) then ever before
Social bowl my ass
The Year Creativity Died
No reasons to “behave” i.e. Hyundai; Denny’s from previous years
Political Bowl: Lockout
Pets.com called; they want their sock puppet back (the return of the dot coms)
Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Twist Image and 6 Pixels of Separation's Mitch Joel, BFG Communication's Sloane Kelley and Ad Age's Natalie Zmuda as we discuss a just-in-time-for-the-holidays Smorgasbord, including:
Talking with Shel Holtz is like talking to an old friend - and I emphasize the word, "friend". In a previous life, Shel, Neville and myself worked together at crayon, but really our relationship dates back to the early days of podcasting, where For Immediate Release and Across the Sound were probably the first two P.R. and Marketing podcasts respectively.
Last week I had the pleasure of chatting with Shel (unfortunately Neville couldn't make it) for an episode of For Immediate Release where we chatted about my book, Flip the Funnel, but also used the opportunity to catch up on a whole bunch of things, including what I'm up to now with Dachis Group, the lure (allure?) of video and much more.
Take a listen for yourself (left click to listen now and right click to download for later) and enjoy.
P.S. Congratulations to Shel, Neville and FIR on 6 wonderful and incredibly consistent years of podcasting at its finest!
P.P.S. If you haven't subscribed yet to F.I.R., what are you waiting for? You're certainly not getting any smarter by not doing so...
to the reincarnated and reinvigorated Jaffe Juice.
What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue
on the subjects of new marketing, advertising and creativity.