Undercover Boss speaks to the core idea of "Flip the Funnel" with respect to customer service, customer experience and the power of employees to serve their customers.
Yes, it's a giant "product placement" and yes, it's a little over the top and soppy at the best of times, BUT BUT BUT it also exposes the essence of the brand and isolates the unsung heroes that power the brand.
This program embodies the spirit and passion of the brand like no advertising could ever do.
This could never have come out via focus groups or communicated via advertising and could only have been done by putting the top at the bottom so to speak.
What do you think? Let me know.
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