I recently sat down with Andrew Sneyd and Mike Torres from Anheuser-Busch/ABInBev to chat about their 2010 World Cup activation in South Africa which launched under the banner of "Bud United" and included a reality-type program called Bud House, a Facebook profile/avatar face-painting application, mobile/fan-based Man of the March and much more.
Got a comment or question on this episode? I'm @jaffejuice on Twitter. Audio comments to +1 206 203-3255.
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Disclosure: I do some work with ABInBev, although I was not involved in any way on this particular program. I'm just a football fan.