Jaffe Juice

It's one part branded entertainment - ala Extreme Makeover: Home Edition - and one part giving something to the community.

To tell you more about this initiative, I hand you over to the Social Media Press Release (it's a wonderful thing):

• Any family can submit audition videos now via the website, for a chance to be chosen for an upgrade.       
• Chosen families will have their houses decked out with the latest in high-tech networking, theater and gaming equipment, tailored to their individual needs.
• Each house upgrade is unveiled at a community-wide block party where the attendees watch the live action on the Jumbotron and enjoy other festivities.
• Currently three families in the Philadelphia area and two families in the Pittsburgh area will get a complete technological home upgrade FREE from the My Home 2.0 team.
• TV Episodes will air on major local network channels, FiOS TV video-on-demand and online at http://2pointhome.com
• Families' stories will live on through the website, along with regular updates from the Tech Guru hosts and FiOS techs.

It's a Verizon FIOS initiative that basically moves around from town and town and then once the makeovers are complete, everybody parties.

Steve and CC are working on this project and from what I've read, it seems like a great experience thus far...and anything that takes me away from those ghastly FIOS 30-second spots can only be a good thing.

Now on another note, I'll gladly barter a month's sponsorship on my podcast for a Verizon FIOS upgrade makeover :)