Google built a mega-global brand with barely a penny spent on marketing and advertising as we know it.
What's the only example of any kind of visual or graphic on their homepage? Their own logo! And who foots the bill for their free impressions and exposure? You (the marketer) and I (the consumer).
In a world where marketers are so fixated on esoteric and meaningless brand minutia like brand guidelines, Google - once again - swims against against the grain and shows that's not just ok, it's pretty damn awesome to mess with the logo.
In this case, it's to celebrate the 30th anniversary of Pac-man (boy do I feel old!)
Bottom line: Google teaches us that even within the lowly keyword text search buy, creativity is as creativity does. It does not discriminate. It has no favorite form. It's all about the idea, it's originality, it's relevance and it's execution.
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