I'm continuing to experiment with video formats in an effort to produce more content more regularly. This is my man-on-the-street attempt and clearly I haven't yet mastered the selfie video technique, but I'm learning! Be patient, it'll get better (I hope)
In this episode, I comment on an unusual Delta Airlines partnership with Chelsea Football Club. It's a partnership which makes sense on a global scale for both parties...but its the execution that got my attention...
Social Media - for the most part - is still tactics in search of strategy. I created a continuum called C.O.S.T. which is a rather oversimplified and yet (imo) a pretty accurate way to think about how social media needs to move from campaigns to a complete redesign of how businesses go to market, engage their employees and build relationships with their customers.
What do you think? Let me know.
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to the reincarnated and reinvigorated Jaffe Juice.
What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue
on the subjects of new marketing, advertising and creativity.