May 7, 2008

Geek Dinner in Miami anyone?

Where: Los Ranchos, 401 Biscayne Blvd., Miami FL
When: 7-10pm, May 8th (Thursday)
Who: Me, Rohit Bhargava, Jay Berkowitz, JC Hutchins and more...
Why?: Just because...

More info here

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April 28, 2008

Fun with video - the Jaffe edition

So I've been traveling like crazy (hence the non-existent blogging and podcasting), but I have been capturing video throughout my various journeys around the world.

Here are some snippets from last week in Copenhagen, where I presented in a movie theater to over 800 people at a Danish Post conference







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April 28, 2008

Epiphanectic New Marketing Links that caught my eye

Another crazy week of traveling means another anemic week of blogging activity (and even less on the podcasting front, but I am *determined* to get my audio freak on this week)

  • Organic's CEO, Mark Kingdon, departs  the agency for Chief Executive position at Linden Labs. Huge loss for Organic. Huge gain for Second Life. Either the smartest or dumbest move Mark's ever made, but sends out a huge signal and Linden is FINALLY joining the conversation AND not rolling over and playing dead. I think I'll hold on to crayonville island for just a wee bit longer....
  • As I wrote in Join the Conversation (with attribution to Pete Blackshaw), customer service is the new media department. A new piece of research from SNCR places customer service in social media and conversational marketing context.
  • Following on from this, a FT review on a book (the best service is no service) by a Jaffe namesake.
  • Forget Viral Marketing; instead think "The Viral Expansion Loop"
  • Hey Microsoft, see previous post. This is a painful attempt at viral marketing that makes me want to downgrade to XP or switch to a Mac even more. Hat tip to Brunelle.

  • Two more bits of bait on Facebook fatigue. Is Facebook the New Second Life? You decide.
  • Why podcasting is failing. I'm not sure I'd put it that way, but I certainly don't think it's growing like it should. Read on and let me know your thoughts. PS: Massive boo for the antiquated splitting of posts across multiple pages in order to inflate page views
  • Mark Yoshimoto Nemcoff launches a new video podcast, 5 things I learned this week. Take a view

  • Avenue A/Razorfish's David Friedman puts out a thought leadership piece on Chief Marketer, talking about a 6 C model, which looks fishily similar to a certain 6 C model I introduced in "Join the Conversation". Other Jaffe Juice readers thought as much as well. To his credit, Friedman responded quickly and put on a little caveat on his piece at the end. It's a blatant steal, but that's not what irks me...it was the lack of attribution that bugged me. This is one of THE most important new marketing lessons to be learned. Step 1: Understand Creative Commons....
  • The latest 15 streams of fame welebrity, Tricia Walsh Smith. Welcome to Divorce TV

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April 14, 2008

Hope to see you in Sonoma at SNCR...

Been so busy lately, but didn't want to forget to mention that I'm opening the New Communications Forum on Tuesday, April 22nd in Sonoma County, CA.

The Keynote format is called "Keynote Conversation" and speakers will include myself, Dell's Richard Binhammer & John Cass, Susan Getgood, Paul Gillin & Nick Hayes, Len Brody & JD Lasica, and Elisa Camahort.

Sidebar: Thank the stars it wasn't called "Naked Keynote Conversations" as I'm not sure I would have been able to talk over the laughter :)

If you're still contemplating attending, give me a shout as I have some 45% off passes to give away.

It's going to be a lightening trip as I then schlep off to Copenhagen the next day...so bottom line: if you want to chat on Tuesday evening, I'm game!

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