Things have been so hectic lately that I've even forgotten how to blog. I feel like I'm going back to the original infant roots of blogging: "Dear Diary......" :)
One thing I wanted to do was share the announcement of a few changes at crayon.
To begin, we said bon voyage to the one and only Consigliere, Mr W. Scott Monty (he claims George Jr stole the W from him), who exchanged the heavenly snow-laded pathways of Maynard, MA for a phenomenal opportunity heading up Ford Motor Co.'s social media efforts. We wish him only the best with this corporate challenge and remind Maggie Fox and Geoff Livingston to sleep with one eye open :)
I'm really excited to announce that replacing him is none other than Jane Quigley. Jane is amazing and I don't normally say that about anybody except myself. Jane joins crayon to co-lead our relationship management and new business efforts. She's a seasoned entrepreneur, understands the social media space intimately and most importantly, has the integrated marketing experience necessary to demonstrate strategic leadership and follow-through.
Jane joins us from Zeta Interactive (formerly DigitalGrit) where she was VP of Social Media/Emerging Technologies. With over 14 years of account leadership and strategy experience, she fills a key role in our small, but growing family.
Joining Jane are Gary Krivin, our C.O.O. and Earl Adams, who - like Jane - will fill the role of Relationship Director. Gary was one of the founding partners at Dot Glu and has also worked at leading digital and new marketing flagships such as R/GA and AKQA. Earl most recently worked at Moxie Interactive, where he led client service efforts on clients such as Verizon.
It's a very different crayon to the early days, which were filled with healthy, optimistic, albeit a little too idealistic goals of growth and leadership. Since then, we've traded nice-to-have's (how many social media experts does it take to change a lightbulb?) with have-to-have's (i.e. experience)
Jane, Gary, Earl and myself are rounded out of course with the bald and dutiful Greg Verdino and the bright and energetic Deb Wiseman. Together we've been fortunate to work on the likes of Panasonic, Kraft Foods, ooVoo, American Airlines and Coca-Cola (amongst others).
So that's the update. It's not a press release. It's not an overstatement of fact. It's not a bunch of hyperbole or exaggeration. Just an update.
Help me take down Steve Hall and Hugh Macleod with your vote. In all seriousness, it is weird to be going up against people I now call my friends...in fact, in the podcasting category we all nominated each other. Be that as it may, although I will enjoy crushing my opposition like a paper cup (thank you, Monty Burns) it is an honor just to have been nominated...
I'll be speaking at a Thirdway Brand Trainers event this Thursday night on Life after the 30-second spot. This event series is a regular occurence, which is attended by industry professisonals and marketing/advertising students alike. Past/future speakers include Donny Deutsch, Phil Dusenberry et al.
I'm delighted to be able to offer a comp pass (valued at $50) to any Across the Sound listeners or Jaffe Juice readers who'd like to attend and will be in the NYC-area on Thursday evening.
Here are the particulars and registration details:
Where: Reeves Great Hall, Fashion Institute of Technology, 27th Street @ 7th Avenue, "D" Building
When: Thursday, March 23rd from 7-9pm
How: Send an e-mail to firstname.lastname@example.org, with your name/title/company and "Jaffe Juice" in the subject line. Or just quote "Jaffe Juice" at the door.
What: A passionate and interactive speech, followed by tequila shooters and random destruction of property
Feel free to abuse this comp and pass along to as many interested parties as possible. Let's show the full muscle of the blogosphere shall we....!
I'm sitting at Johannesburg International, accessing the Web using a wi-fi connection. That's a milestone in its own right. Here are another 3:
Jaffe Juice has just celebrated its 1st year blogday! To be honest, I'm not sure the exact day I took this on with 110% passion and effort, but it's basically one year and I couldn't be more thrilled to have been able to build this conversation and community...
Speaking of which, the juice community keeps on growing and there are now over 1000 Feedblitz e-mail subscribers, in addition to the RSS subscribers across the globe. I only switched to Feedburner about a few months ago and so if you're still on the old feed, I would be most appreciative if you would switch to http://feeds.feedburner.com/JaffeJuice
Finally, Across the Sound - the New Marketing Podcast just broke 500 listener subscribers. In fact, as of today, we're sitting on 517. That's a huge milestone I think in Podcasting. I think a certain Pete Lerma ClickZ article helped here...thanks Pete!
To all who have read, listened, commented, dissented, subscribed etc....I am nothing without you. Just a voice without a home.
Here's to the Juice, the Sound, the Truth, the Dialogue and most of all...to you!
Much aplog about something today....in this case, I was interviewed by Marc Babej on his terrific blog, Being Reasonable. You can read part I here which touches on the themes of "what's eating Gilbert Grape (and marketing)", the alleged death of the 30-second spot, and what the media world has to do to adapt to the various changes upon us...
to the reincarnated and reinvigorated Jaffe Juice.
What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue
on the subjects of new marketing, advertising and creativity.