Can't make my mind up on this one...d'oh.
"There is a hidden side to the majority of Super Bowl watchers: sure, they'll cheer the Bud Bowl like drunken louts--but the day after, they'll want to chat about movies over red wine or chardonnay" - ...but will they remember anything they watched the day before is the $2.4MM question!
I respect the fact the study says we shouldn't dumb down our advertising to a fault. I just don't know where this leaves the Super Bowl as a mass event...
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