Ok, so that title made no sense, but what does make sense is to give props to Moby who is one of the most innovative marketers out there (the fact that he is a musician is incidental)
Moby has done many things in the past to promote his music such as give it away to commercials and movies such as "The Beach"
In his latest, foray he has placed a 7 minute free preview on iTunes (exclusive) for his upcoming album, Hotel.
Very Very Smart. Check it out.
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