"Go Log On To Your Room, Johnny: Kids Rooms Prove Multimedia Paradise"
A new survey from Gallup points out that nearly two-thirds--64 percent--of U.S. teens ages 13 to 17 have televisions in their bedrooms, and 28 percent say they have a computer with Internet access in their rooms....
What struck me with this report was the emphasis being placed on TV (with less being offered up to the Web and especially gaming) What really gave this away was the references to the Kids TV Upfront (see below)
Despite the seeming ubiquity of instant messaging, in what still must be a burst of good news for those following the Kids Television Upfront, home computers havenât yet reached the saturation point that televisions have--probably because they are more expensive, Gallup says--which may partly explain why only 28 percent of teens say they have one in their rooms.
I don't doubt the research, its methodology and certainly not the company behind it...I just wonder about the people pulling the trigger and their level of awareness/comfort against new marketing avenues.
While I disagree with the expense part of the equation (cost continue to decrease; Dell's sells its Dimension Desktop currently at $439 with terms as low as $14/month), I do think that the subversive aspects of the Web are a challenge. That being said....there are sophisticated enough parental controls; kids aged 13-17 are not exactly dumb AND as deplorable as these cases are, is it possible that they are the exception as opposed to the norm?
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