Reality Advertising Cuts through Corporate Blather � MarketingVOX: "Reality Advertising Cuts through Corporate Blather
Posted by Steve Hall
20 Aug 2003
Ringo: The Great Ringo Advertising Challenge
Reality advertising is a trend in the making. Some corporations are beginning to think that using an ad agency may not be the best way to create an ad campaign. Ringo.com, a networking site like Friendster and Ryze, has put out an RFP to members of Fark, a community weblog with a reputation for ribald humor and photoshop artistry, asking Farkers to create an ad campaign for the company. Ringo is offering a $1,000 prize to the winning entry. "
A great endorsement for reality advertising or open source marketing
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