Not really a twist, but just some non-scientific speculation.
First of all, Chairman-CEO of PepsiCo Beverages and Foods North America, Gary Rodkin has resigned (insert cough here) and has been replaced by Dawn Hudson + John Compton. Dawn and John are rockstars and represent the "next generation" (punny) of new marketing thinkers and visionaries.
To me, this isn't a coincidence and we need only go back to the announcement earlier this month that Pepsi had gone on a celebrity and TV-free diet to connect the dots. Bottom line is that change is hard and along the way, there will be casualties....inevitable resistence will result in obliteration.
Second weird conincidence (and this is just that), is the Yahoo! trade ad featuring CMO, Dave Burwick which just happened to be on the Ad Age page featuring the story. Is that what they call Behavioral Targeting? Hmmmm.....
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